Cortland's Monarch Machine Tool keeps it simple and effective.
The main page (www. monarchmit.com) features a black and
red border for links and a white background for text. Monarch
opens its page with a single-paragraph description of its
business followed by more specific information. Each specific
description is linked to a corresponding section. The site links
are also arranged in order of usefulness, listing classes of
machines. The linked pages offer further specificity, down to
individual machines. Monarch includes necessary specifications
for each model as well. The company's contact information
features several methods, including an online form. The
contact form requests relevant information in order to avoid general inquiries that may waste both parties' time. The
technical section offers documents in Adobe Acrobat format
and Monarch offers a link for visitors who don't already have
the program. For companies outside the area, Monarch lists its
distributor-network contact information. Like the rest of the
site, it's thoughtfully arranged, so finding the number of a
Monarch distributor in China or Singapore isn't a problem.
Monarch also includes a page of its history that now covers
nearly a century of metalworking. For owners of older machine
tools, Monarch has a page of its upgrade services. This site,
like the products shown, looks fairly simple, but is really
precision made.
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