Thursday, November 02, 2006

Monarch Machine Tool Web site is simple and effective

Cortland's Monarch Machine Tool keeps it simple and effective.

The main page (www. monarchmit.com) features a black and

red border for links and a white background for text. Monarch

opens its page with a single-paragraph description of its

business followed by more specific information. Each specific

description is linked to a corresponding section. The site links

are also arranged in order of usefulness, listing classes of

machines. The linked pages offer further specificity, down to

individual machines. Monarch includes necessary specifications

for each model as well. The company's contact information

features several methods, including an online form. The

contact form requests relevant information in order to avoid general inquiries that may waste both parties' time. The

technical section offers documents in Adobe Acrobat format

and Monarch offers a link for visitors who don't already have

the program. For companies outside the area, Monarch lists its

distributor-network contact information. Like the rest of the

site, it's thoughtfully arranged, so finding the number of a

Monarch distributor in China or Singapore isn't a problem.

Monarch also includes a page of its history that now covers

nearly a century of metalworking. For owners of older machine

tools, Monarch has a page of its upgrade services. This site,

like the products shown, looks fairly simple, but is really

precision made.

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